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Allan Louden

Department Chair and Professor of Communication

Biography

Allan Louden is professor and Chair of the Department of Communication at Wake Forest University. His research focuses on Argumentation Theory, Political Communication (Political Spots and Political Debates) and debate. He has published in several journals in the field. He has worked on political campaigns as a consultant and is a frequent commentator for TV and Newspapers during election cycles. He directs the US State Department grant: Ben Franklin Transatlantic Fellows
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Allan Louden is professor and Chair of the Department of Communication at Wake Forest University. His research focuses on Argumentation Theory, Political Communication (Political Spots and Political Debates) and debate. He has published in several journals in the field. He has worked on political campaigns as a consultant and is a frequent commentator for TV and Newspapers during election cycles. He directs the US State Department grant: Ben Franklin Transatlantic Fellows Initiative hosting students from 50 countries each summer. He directed the Wake Forest Intercollegiate Debate program for 30 years, retiring from that position in 2007. In “debate retirement” he edits Contemporary Argumentation and Debate Journal for the Cross Examination Debate Association and served on the Board of Trustees for the National Debate Tournament, and edited the book Navigating Opportunity: Policy Debate in the 21st Century developed from the National Developmental Debate Conference he chaired.

Areas of Expertise

Rhetoric
Debate
Political Consulting
Political Campaigns
Political Adverstising/Marketing

Media

Education

University of Southern California: Political Communication, Ph.D.
The University of Montana: Master's Degree, Communications, General
Montana State University-Bozeman: Bachelor's Degree, American Government and Politics (United States)

Media Appearances

Candidates launch final political ad drives in Iowa
The Wall Street Journal
1/30/2016
The Republican candidates seem to be in a fight over who can appear the most conservative and most religious. Allan Louden, a political communications professor at Wake Forest University says it is more overt than usual. “They are wrapping themselves in the Bible,” Mr. Louden said.
Cruz, GOP candidates step up complaints about media bias as Iowa approaches
Sinclair Broadcast Group
1/25/2016
"I don't think he's totally wrong in some of the things he's saying," said Allan Louden, chair of the communication department at Wake Forest. However, he sees the media's bias as favoring conflict and drama more than promoting liberal ideology. "They're not mutually exclusive," he added. "Both can be true. Bias is a beholder's phenomenon," Louden said.
TV networks likely to push back against Republican debate demands
Variety
11/2/2015
“Candidates and networks should neither be fully in control. One seeks status and scoops, the other control and predictability,” said Allen Louden, chair of communication at Wake Forest University, where he teaches classes in Presidential rhetoric...
Is Ben Carson's new campaign ad so bad it's good?
The Guardian
10/27/2015
Despite the simple nature of the ad, Allan Louden, a professor of communication at Wake Forest University, believes that it “fits the moment”...
If you're in this debate, you may have already lost
Chicago Tribune
9/15/2015
So how in the world do you win a debate for losers? "Don't go," said Allan Louden, a debate coach, a professor at Wake Forest University and an occasional adviser to political candidates. "I'm serious."...

Articles

A meta‐analysis of the impact of forensics and communication education on critical thinking
1/1/1970
This meta‐analysis considers the impact of various methods of improving public communication skills on critical thinking. The results indicate that communication instruction improves the critical thinking ability of the participants (longitudinal designs r=. 18, cross‐ ...
Audience recall of issues and image in congressional debates
1/1/1970
A focal point of research and corresponding argument surrounding political debates concerns what the voters learn from the viewing experience. In academic circles and among practitioners, the controversy regarding the worth of political debates remains intense...
Effectiveness of adwatch formats in deflecting political attack ads
1/1/1970
This investigation examined the effectiveness of three distinct television news “adwatch” formats in deflecting the influence of targeted political attack ads during the 1992 North Carolina gubernatorial campaign. The study featured three treatment groups and ...
Jurisdiction and the Evaluation of Topicality
1/1/1970
Analyzes the present nature of topicality argumentation. Argues for an alternative view of topicality as jurisdiction, balancing resolutional ground and focusing debaters' attention and arguments on central substantive policy issues implied by the resolution under consideration. Concludes with an application of the jurisdiction analogy to contemporary topicality argumentation...